Privacy policy

"The trademarks, logos, and service marks displayed herein are registered and unregistered trademarks of Johnny Fly, its affiliates and others.  Nothing contained herein should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark displayed herein without the written permission of Johnny Fly or such third party that may own the trademark displayed herein. Your misuse of the trademarks displayed herein, or any other content on this web site, except as provided herein, is strictly prohibited."

JohnnyFly ™

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Privacy Policy

Last Updated: April 21, 2026

This Privacy Policy describes how John Freeman Racing LLC, doing business as Johnny Fly Co. ("Johnny Fly," "we," "us," or "our") collects, uses, and shares your personal information when you visit, interact with, or make a purchase from johnnyfly.com (the "Site"), visit our retail locations, or otherwise engage with our services.

By using our Site or services, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use our Site.

1. Personal Information We Collect

We collect several categories of personal information. The specific information we collect depends on how you interact with us.

Information You Provide Directly

When you create an account, make a purchase, subscribe to marketing, contact customer service, book an eye exam, submit a prescription, or participate in a promotion, we may collect:

  • Identifiers: Name, email address, phone number, postal address, account username/password
  • Commercial information: Products purchased, purchase history, returns/exchanges, wishlist items
  • Payment information: Credit/debit card numbers, billing address, and other payment details (processed securely by our payment providers — see Section 4)
  • Prescription information: If you order prescription eyewear, we collect your optical prescription, pupillary distance (PD), and related vision data
  • Customer service communications: Information you provide when contacting us via email, phone, chat, or social media

Information Collected Automatically ("Device Information")

When you visit the Site, we automatically collect:

  • Device identifiers: IP address, browser type and version, operating system, device type, time zone, language preferences
  • Usage data: Pages viewed, products viewed, time spent on pages, referring URLs, search terms, click patterns
  • Location data: General geographic location derived from IP address
  • Cookies, pixels, and similar technologies: See Section 5 for details

Information From Third Parties

We may receive information about you from:

  • Social media platforms (if you interact with us or log in via social login)
  • Advertising and analytics partners (e.g., Google, Meta, TikTok)
  • Shipping and fulfillment partners (delivery confirmation, address validation)
  • Retail point-of-sale systems (in-store purchases at our Charlotte, Lake Norman, and Livermore locations)
  • Public sources and data enrichment providers

Sensitive Personal Information

Some information we collect is considered "sensitive" under certain state laws, including:

  • Precise geolocation (only if you grant permission)
  • Account login credentials
  • Health-related information (prescription data, if applicable)
  • Financial account information

We only use sensitive personal information for the purposes disclosed in this Policy and as necessary to provide our products and services. We do not use or disclose sensitive personal information for purposes other than those permitted by law without providing you notice and the right to limit such use.

2. How We Use Your Personal Information

We use your personal information to:

  • Fulfill orders: Process payments, ship products, handle returns/exchanges, fulfill prescriptions through our optical lab partner
  • Communicate with you: Send order confirmations, shipping updates, customer service responses, product availability notifications
  • Marketing: Send promotional emails, SMS messages (with consent), personalized product recommendations, and targeted advertising — all subject to your preferences
  • Improve our Site and products: Analyze usage patterns, conduct A/B testing, develop new products and features
  • Prevent fraud and ensure security: Screen orders for risk, verify identity, detect and prevent unauthorized access
  • Comply with legal obligations: Tax reporting, accounting, regulatory compliance, responding to legal requests
  • Administer our ambassador and partner programs (e.g., professional partners, corporate gifting clients)

3. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law:

Data Type Retention Period
Order and transaction records 7 years (tax and accounting requirements)
Account information Duration of your active account + 2 years after closure
Prescription records 7 years (consistent with optical industry standards)
Marketing preferences Until you unsubscribe or withdraw consent
Website analytics data Up to 26 months
Customer service communications 3 years after resolution

When your personal information is no longer needed, we securely delete or anonymize it.

4. How We Share Your Personal Information

We share your personal information with the following categories of third parties:

Service Providers

We work with trusted third parties who process personal information on our behalf, including:

  • Shopify — E-commerce platform (Shopify Privacy Policy)
  • Payment processors — Shop Pay, Stripe, PayPal, Afterpay, Klarna (handle payment data directly)
  • Shipping carriers — UPS, FedEx, USPS, and international carriers
  • Optical lab partners — For prescription lens fulfillment
  • Email and SMS marketing platforms — For communications
  • Customer service platforms — For support management
  • Analytics providers — Google Analytics, Meta, TikTok (opt-out links in Section 7)

Advertising Partners

We share certain information with advertising partners to deliver targeted advertising across the web and social media. Depending on your state, this activity may be considered a "sale" or "sharing" of personal information. You have the right to opt out — see Section 7.

Business Transfers

In the event of a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.

Legal Compliance and Protection

We may disclose your information to comply with applicable laws, respond to subpoenas or lawful requests, enforce our Terms of Service, or protect the rights, property, or safety of Johnny Fly, our customers, or others.

5. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

  • Enable essential Site functionality (cart, checkout, login)
  • Remember your preferences
  • Analyze Site performance and usage
  • Deliver personalized advertising

Types of cookies we use:

  • Strictly necessary cookies — Required for Site operation
  • Performance/analytics cookies — Help us understand how visitors use our Site
  • Functional cookies — Remember your preferences
  • Advertising/targeting cookies — Deliver relevant ads

You can manage cookies through your browser settings. Note that disabling certain cookies may affect your ability to use our Site. For more information about cookies generally, visit allaboutcookies.org.

6. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. Regardless of location, we honor the following rights for all customers where feasible.

Rights Available to Most Customers

  • Right to know/access: Request a copy of the personal information we hold about you
  • Right to correct: Request that we correct inaccurate information
  • Right to delete: Request that we delete your personal information (subject to legal exceptions)
  • Right to portability: Receive your information in a portable, machine-readable format
  • Right to opt out: Unsubscribe from marketing communications at any time
  • Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

US State-Specific Rights

Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (and other states with comprehensive privacy laws) have additional rights under state law, including:

  • The right to opt out of the sale or sharing of personal information
  • The right to opt out of targeted advertising
  • The right to limit the use of sensitive personal information
  • The right to opt out of profiling for significant decisions
  • The right to appeal a denied privacy request

California residents have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know the categories of personal information collected, sold, or shared in the past 12 months, and the right to limit the use of sensitive personal information. We do not knowingly sell or share the personal information of consumers under 16 years of age.

EU/UK/Swiss Residents (GDPR and UK GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights under GDPR:

  • Access, rectification, erasure ("right to be forgotten"), restriction of processing, data portability, and objection to processing
  • The right to withdraw consent at any time
  • The right to lodge a complaint with your local data protection authority

Our legal bases for processing include: performance of a contract (to fulfill your orders), legitimate interests (to improve our services and prevent fraud), consent (for marketing), and legal obligations (tax and regulatory compliance).

How to Exercise Your Rights

To submit a privacy request, contact us at:

  • Email: cs@johnnyfly.com (subject line: "Privacy Request")
  • Mail: John Freeman Racing LLC, Attn: Privacy, 519 E. 36th Street, Charlotte, NC 28205
  • Phone: 1-888-987-5359

We will verify your identity before fulfilling requests. You may designate an authorized agent to make requests on your behalf. We will respond within the timeframe required by applicable law (typically 45 days for US state laws and 30 days under GDPR).

7. Opt-Out of Sale, Sharing, and Targeted Advertising

We may share your personal information with advertising partners for targeted advertising purposes. Depending on your state, this may qualify as a "sale" or "sharing" under applicable law.

To opt out, you can:

8. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at cs@johnnyfly.com and we will take steps to delete the information.

For California residents: We do not knowingly sell or share the personal information of consumers under 16 without affirmative authorization.

9. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information, including:

  • Encryption of payment data in transit and at rest
  • Secure hosting through Shopify's PCI-DSS compliant infrastructure
  • Access controls and authentication requirements for our systems
  • Regular security reviews and monitoring

However, no method of transmission or storage is 100% secure. If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law.

10. International Data Transfers

We are based in the United States, and your personal information will be processed in the U.S. and other countries where our service providers operate. If you are located outside the U.S., please be aware that data protection laws in these countries may differ from those in your jurisdiction. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses for transfers from the EU, UK, and Switzerland.

11. Do Not Track

Some browsers transmit "Do Not Track" signals. Because there is no industry standard for responding to these signals, we do not currently respond to them. However, we do honor Global Privacy Control (GPC) signals as described in Section 7.

12. Third-Party Links

Our Site may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Policy on this page and revise the "Last Updated" date at the top. If we make material changes, we will provide additional notice (such as by email or a prominent notice on the Site).

14. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, or to exercise your rights, contact us:

John Freeman Racing LLC d/b/a Johnny Fly Co. Attn: Privacy Officer 519 E. 36th Street Charlotte, NC 28205

Email: cs@johnnyfly.com Phone: 1-888-987-5359